(Seattle, WA) Get on the bus and get counted! Metro passengers and Seattle residents soon will see 2010 census advertising on Seattle-area buses and electric trolleys. The ads include interior posters in 219 Metro buses and 30 larger, exterior signs on electric trolleys.

(Seattle, WA) Get on the bus and get counted! Metro passengers and Seattle residents soon will see 2010 census advertising on Seattle-area buses and electric trolleys. The ads include interior posters in 219 Metro buses and 30 larger, exterior signs on electric trolleys.

 

The multilingual 2010 census advertisements were the result of a partnership with the City of Seattle, King County Metro, Titan Outdoor and OneAmerica. The City of Seattle and OneAmerica created the posters. King County Metro and Titan Outdoor offered deep discounts to leverage the nearly $7,000 the City of Seattle provided into more than $17,000 in bus advertising.

 

Seattle and King County officials hope that the bus ads will remind folks in the Seattle area to fill out their 2010 census questionnaires and mail it back. Households throughout Washington State began receiving the much-anticipated, 10-question form in their mailboxes this week.

 

It costs the government just the price of a postage stamp when a household mails back the 10-question form, which should take just 10 minutes to complete. However, it costs the Census Bureau $57 to follow up with a non-responsive household. In 2000, the nation reversed a three-decade decline in mail rates, achieving a mail-participation rate of 72 percent.

 

Mandated by the U.S. Constitution, the census takes place every 10 years.

Census Day is April 1, 2010. Census data determine boundaries for state and local legislative and congressional districts. More than $400 billion in federal funds are distributed annually based on census data to pay for local programs and services, such as schools, highways, vocational training, emergency services, hospitals, unemployment benefits and much more.

 

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