(Edited from AP) Mexico’s traditional spring break king, Cancun, is rebounding quickly from last year’s triple blow to its tourism industry caused by the country’s swine flu epidemic, drug violence and a global economic crisis.

(Edited from AP) Mexico’s traditional spring break king, Cancun, is rebounding quickly from last year’s triple blow to its tourism industry caused by the country’s swine flu epidemic, drug violence and a global economic crisis.

 

Those worries could not compete this year against Mexico’s cheap airfare from the United States and phenomenal package deals that include the popular all-you-can-drink enticements.

 

Tourism officials say they expect about 25,000 spring breakers to descend this season on Cancun’s newly rebuilt beaches and turquoise Blue Ocean, compared to the 20,000 spring breakers who visited last year. That is in addition to tourists of all ages who visit throughout the year.

 

Cancun is not alone in drawing them back. Destinations across Mexico are seeing tourists return, despite a U.S. travel alert warning Americans to stay away from some parts, mostly in the northern border states, because of drug violence.

 

Lonely Planet’s U.S. staff’s top-10 list for 2010 put Mexico as the No. 4 destination for the new year, declaring that “H1N1 is so 2009” and that Mexico is still a good bargain, easy to get to for most Americans. That gave a much-needed endorsement for Mexico’s third largest source of foreign income.

 

Travelocity’s senior editor Genevieve Shaw Brown said bookings on Travelocity.com for spring travel to Mexico have shot up 25 percent compared with last year. Cancun is No. 5 on Travelocity’s top 10 spring break bookings list for this year, up from the No. 10 spot last year.

 

Shaw Brown said the swine flu epidemic, violence and an unhealthy economy forced Mexico to lower its prices.

 

“Now Mexico is reaping the benefits of cheap travel costs with the return of spring breakers who are looking for deals,” she said. “It’s been communicated very well that Mexico is an outstanding value.”

 

Those who risk it are also reaping the benefits for doing so: The federal, state and local governments have invested $80 million to rebuild Cancun’s world-renowned powdery white beaches that have been suffering from erosion.

 

Calderon was scheduled to inaugurate on couple weeks ago the recently completed project along Cancun’s eight-mile -long (13-kilometer-long) strip that extends the beach to 85 meters (280 feet) wide. The rebuilding, which took a year to complete, is the second attempt to rebuild the sandy playground since Hurricane Wilma devastated the area in 2005. An artificial reef was also built off the coast to help contain the sand.

 

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