Just4UJeansWe see Mr. Big & Tall, Casual Male XL, Long Tall Sally out there, we know Levi’s has Slight Curve, Demi Curve, Bold Curve and Supreme Curve collections to suit various body shapes, but why do people still cannot find fitted jeans for themselves?

The answer is simple: This world has billions of people and each person is unique, you can’t categorize all of them into 20 different sizes and expect food fits.

Just4UJeansWe see Mr. Big & Tall, Casual Male XL, Long Tall Sally out there, we know Levi’s has Slight Curve, Demi Curve, Bold Curve and Supreme Curve collections to suit various body shapes, but why do people still cannot find fitted jeans for themselves?

The answer is simple: This world has billions of people and each person is unique, you can’t categorize all of them into 20 different sizes and expect food fits.

“That’s why I started this unique jeans brand Just4UJeans.com,” said Athena Li, the founder of a Vancouver-based online jeans tailoring website company. “We make tailor-made jeans for each individual, yes, even for one person.”

Just4UJeansJ4UJ invites people to choose from a collection of denim fabrics, colors and washes, style and cuts, pockets and buttons.

“We let people design their jeans and we tailor-make it for them for perfect fit,” Li said,

In our society, the word “tailor-made” often translates into “pricy”. Yet, when being asked about the potential high cost associated with the production and therefore steep prices, Li said, “Our made-to-measure jeans starts at below $100, which is essentially less than the total price of 2 regular off-the-rack jeans.”

She also mentioned that people have 10 jeans sitting in the closet, however when it comes to the ones they truly wear, often times, there is only one—that’s because that particular jean is the most fitted one.

“Essentially, you’ve invested $500 into 10 jeans, only making use of one pair,” Li said. “At Just4UJeans.com, with less than $100, you get a pair of fitted jean. Obviously you have a way better deal with J4UJ.”

Off-the-rack jeans are often produced in a pipeline process where the fabrics are cut collectively, and each worker is responsible of sewing a small component. So how different are the J4UJ’s make-to-measure production process?

“We do pattern design for each single person, and individually cut and sew the denim into a complete jean,” Li said. “Comparing with the mass-produced jeans where when a pattern is designed, thousands of jeans are cut out of that pattern; sewing was done by hundreds of workers in a pipeline process.”

At J4UJ, each jean is sewn into a complete piece by their sample sewer, who possesses a minimum of 10 years of sewing experience.

“We invites the best people to work with us because we want to develop J4UJ into a premium tailor-made jeans brand, a brand that represents quality make-to-measure jeans for the main street people, a brand that allows people to express themselves with the design and style they desire,” Li said.

With online clothes shopping, a lot of people find it challenging to choose the right size, so with online tailoring where the customers have to measure themselves, will the challenge be bigger?

“We have two Seattle tailor-shops now working with us,” Li said. “If customers find it challenging to measure themselves they can go to our partnering tailor-shops to get measured. You can also find some sample jeans and fabrics at the stores.”

Just4UJeans.com provides customers with measuring instructions that only takes 10 minutes to follow.

“It’s a fun exercise too. People should find it simple and straight-forward,” Li said.

When it all boils down to the button line, Li has only one firm belief in her business:

“I believe this is the future for jeans shopping: no matter you are a plus size or petite, no matter you want high or low rise, no matter you need light or dark color, stretchy or non-stretchy denim, we can do it all at Just4UJeans.com.”

 

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