PocomaruThe city of Seattle is famous for its dense population of engineers working for Microsoft, Boeing, and Amazon. This is a group of people who have extraordinary fond of their electronic gadgets.

PocomaruThe city of Seattle is famous for its dense population of engineers working for Microsoft, Boeing, and Amazon. This is a group of people who have extraordinary fond of their electronic gadgets.

When fashionista and techie Heidi Yu made many trips between Asia and North America, she came to the conclusion that many fun designs of electronic gadgets in Asia are not to be found in the United States. The thought of bringing the Asian fashion into the American market began to emerge.

Yu indicates that the mission of Pocomaru is to spread the new and fun small gadgets sell on the street side to the American market. After studying many Asian designs, Yu approached some product designers to come up with a design of her own vision — the first generation PocoLeather, a leather clutch that can carry both your iPhone and business cards or credit cards. The soon gained popularity of this product on Amazon.com gave birth to the brand Pocomaru. “Poco” refers to “small things” in Spanish, and “Maru” is a homophonic of Chinese word “street.”

“I love pretty iPhone cases,” Yu introduced. “When I couldn’t find something satisfactory, I decided to come up with my own designed and sell it on Amazon.com.”

Yu’s design combines French and Japanese elements, as well as the American fashion trend. It has become a hot sell on Amazon.com and soon the brand Pocomaru ran its own website.

As what Yu called herself, “a geeky girl,” Yu understands well enough what the technology enthusiasts want for their electronic gadgets.

“People think they only value the functionality but not the appearance, but I know that most of them love their electronic gadgets to death, and they will treat them like a baby. So if I offer some iPad/iPhone cases which are both good looking and ergonomic, they would love to spend money on it,” Yu explained.

PocomaruPocomaruComparing to the software developing engineer, Pocomaru focuses on the physical application of the electronics.

“The techie promotes the inner beauty of electronics, and we promote the beauty of the appearance,” Yu said. “We know that functionality is very important to the techies, so our products especially focus on design, something that suits this interest.”

As a startup company, Pocomaru’s working environment and company style is really energetic, dynamic and young.

“I’ve never have meetings in boss’ living room, which is really cool,” said Eugene Hu, public relation liaison at Pocomaru. “Relaxing working environment is a big factor that attracts young employees.”

“Another awesome aspect of working in a startup is that I have the opportunity to try out different tasks on different positions, which gives me a better rounded experience,” Hu said.

Pocomaru’s next step is to branch out to establish its international chain. The next target is the Asian market.

“We have a lot of Asian fans, especially we have our Japan market,” Yu explained. “Pocomaru’s fans can purchase its products from Japanese online stores now.”

“We particularly designed several products that suit the taste of our Asian fans, and they are quite popular among our Asian fans.” As a proud fashionable Chinese girl, Yu explained. “We work with many Asian models and ambassadors. Our mission is to blend the Asian flavor into the American fashion market, as well as better serving the Asian American communities.”

Pocomaru | pocomaru.com


Behind the ScenesNote:

While stepping into a café for a cup of hot coffee, I always think what stories lay behind the shop. In Seattle, We are living in a dreary city, but still wear warm smiles. What special experiences bring us power to conquer the gloom inside our lives?

The most stirring story in life is our vigor and strength of spirit.

“Behind The Scenes” is a place for every unique scene behind our lives. — Phoebe Fan

LEAVE A REPLY

Please enter your comment!
Please enter your name here