Seattle Chinese Times is a weekly bilingual Chinese and English newspaper that publishes every Thursday in the Greater Seattle Area.
We strive to deliver information that helps to enrich the lives of our community members and build intercultural bridges between Chinese and mainstream American media. We provide in-depth news reports and diversified editorials accustom to the lifestyle and cultural behavior of the Chinese and Asian ethnic groups in the Pacific Northwest.
About Our Paper
Size & format: Full size broadsheet
Avg. press run: 10,000/week
Avg. page count: 24 pages
Avg. full-color page count :16 pages
Content: 55% editorial | 45% advertisement
Language: 80% Traditional Chinese | 20% English
Distribution points: 50+, 80% King Co. | 15% Snohomish Co. | 5% Mail delivery in WA
About Our Readers
Gender: 57% female | 43% male
Age: 42% 55+ | 19% 45-54 | 19% 35-44
Household Income: 23% over $100K | Median HHI $50K
Demographics: 65% homeowners | 78% married | 43% with college degree | 37% spend over $300/month on grocery
Seattle Chinese Times launched its first edition, in May 2004. Since then, we have become the “media partner” to our newspaper readers.
In January 2005, we improved the design and quality of our publication by introducing the inaugural edition of full-color Seattle Chinese Times, which also marked the “first full-color” weekly newspaper in our community.
In May 2005, we developed the “Canada section” featuring events and activities in Vancouver, B.C., to expand our readership and market niche.
To cope with the new media trends, we launched our website seattlechinesetimes.com in March 2006. Our readership profile expanded beyond the Washington State and the United States. It has outreached to other countries around the world.
In November 2009, Seattle Chinese Times went bilingual, a transformation in bridging the eastern and the western cultures. We are the only community publication with both Chinese and English language covering different news and stories for each language.