Seattle Chinese Times is a weekly bilingual Chinese and English newspaper that publishes every Thursday in the Greater Seattle Area.
We strive to deliver information that helps to enrich the lives of our community members and build intercultural bridges between Chinese and mainstream American media. We provide in-depth news reports and diversified editorials accustom to the lifestyle and cultural behavior of the Chinese and Asian ethnic groups in the Pacific Northwest.
About Our Paper
Size & format: Full size broadsheet
Avg. press run: 10,000/week
Avg. page count: 24 pages
Avg. full-color page count :16 pages
Published: Thursday
Content: 55% editorial | 45% advertisement
Language: 80% Traditional Chinese | 20% English
Distribution points: 50+, 80% King Co. | 15% Snohomish Co. | 5% Mail delivery in WA
About Our Readers
Gender: 57% female | 43% male
Age: 42% 55+ | 19% 45-54 | 19% 35-44
Household Income: 23% over $100K | Median HHI $50K
Demographics: 65% homeowners | 78% married | 43% with college degree | 37% spend over $300/month on grocery
History
Seattle Chinese Times launched its first edition, in May 2004. Since then, we have become the “media partner” to our newspaper readers.
In January 2005, we improved the design and quality of our publication by introducing the inaugural edition of full-color Seattle Chinese Times, which also marked the “first full-color” weekly newspaper in our community.
In May 2005, we developed the “Canada section” featuring events and activities in Vancouver, B.C., to expand our readership and market niche.
To cope with the new media trends, we launched our website seattlechinesetimes.com in March 2006. Our readership profile expanded beyond the Washington State and the United States. It has outreached to other countries around the world.
In November 2009, Seattle Chinese Times went bilingual, a transformation in bridging the eastern and the western cultures. We are the only community publication with both Chinese and English language covering different news and stories for each language.
關於我們
西城時報於2003年籌備，2004年5月6日創刊，旨在傳承我中華文化、服務社團，鼓勵華人參政議政。首創彩色印刷、左至右橫排、免費提供各地各市華人讀者精神食糧。歷年雖歷經困難艱苦，忠實及廣泛報導，達至中西資訊流通。
為配合嶄新媒體的趨勢，西城時報於2006年3月開設了seattlechinesetimes.com 網站，方便讀者於網上瀏覽各種最新、最詳盡的新聞資訊。隨著我們開設了屬於西城的網站，我們讀者群日益擴大，超出了華盛頓州和美國，邁向其他各國以至全世界。
2009年11月西城時報轉為雙語發行，配合傳媒時代發展，加強族裔文化和諧與交流，迎合美國多元文化讀者層面。我們亦是唯一中英文並重的社區報章。